Web Tutorials

3 Must-know SEO Techniques

A good website requires a good SEO strategy. Nowadays, computers are being used for our daily productivity and have been used for a very long time. Therefore, to keep up with todays ever developing technologies, businesses need to adapt to this new system to expand their businesses. In this web tutorial you will learn the 3 must-know SEO techniques for business websites and how they’re applied to your business.

Site Structure

The first SEO technique requires several working factors for it to be effective. But the general idea is that your site should have a fast load time, good design, and links.

1. Internal and Outbound linking

For a web browser to browse and index your website to a SERP, it needs to know what links can be made in or out of your site. In this way, the web browser will be able to understand your website’s structure completely and in detail. For example, at the top paragraph of this article, did you notice I made a link between SEO techniques and this one? This ensures that each page on my site has a good internal linking system. Therefore, for a web crawler to better understand what your site is about, make sure to make good links in and out of your site that are relevant to each other.

However, don’t overdo these links. Some websites tend to make other websites link to each other to gain a better SEO score. If the links get unneccassary, the web browser will lower your SEO score.

Remember, web browsers don’t neccessarily care about what content it is displaying. As long as the content is quality for the user and is relevant to a user’s search request, then web crawlers will take that information and display it on its SERP.

2. Bounce Rate

Bounce rate is the rate of how fast a user gets on and off a site. The higher your site’s bounce rate, the lower your SEO score. That’s because higher bounce rates signify that visitors of your site exit immediately upon clicking. Hence the word “bounce”. It’s as if the user bounces from your site to another. However, you can avoid this by making your site’s load time faster. Most of the time, visitors exit a website because the website’s load time is too slow. If your site’s load time is too long, chances are that your site’s bounce rate will go up.

There are other reasons for this too. Sometimes visitors of your site just doesn’t like its design. Sometimes it’s because your site isn’t flexible enough for the client’s needs. Therefore, choose your website’s topics carefully. You will need to know which words are more appropriate for your audience.

If your goal is to sell shoes online through your website, you’ll need to lower down the vocabulary and focus more on the shoe itself. This is when keywords or keyphrases come in (I’ll elaborate more on this in a bit).

Focus on one particular topic, then your site’s SEO score will surely raise higher. Also be more specific, there are lots of generic terms nowadays and you want to be found within this vast amount of terms. So aim for a category where you know will grab your readers attention.

3. URL Slug

Part of your site’s structure is its own URL context or slug. The slug are the words that follow after your domain name. For example, the URL slug of this blog comes after parishilario.com. You’ll need to edit URL slugs for web crawlers to identify your website easily.

4. Breadcrumbs

Breadcrumbs make for a good internal linking strucure. They are series of links that trace back to the main page of the site. Just like bread crumbs. In real life, breadcrumbs leave behind a trail back to its source. Therefore, adding breadcrumbs to your site will help users navigate your site easily, making your SEO score higher.

Key Phrases

The second SEO technique requires your website to have its own key phrases. Having enough key phrases will surely make your site stand out from the rest. However, don’t go filling your website with key phrases. Doing this will lead to a black hat SEO technique known as “keyword stuffing”. Make sure to only put your keyphrase when most appopriate in a paragraph. The main goal is to help users understand what your topic is about.

Let’s say you want to make a website for your local restaurant. You’ll definitely need to enter the name of that restaurant as well as its dishes, opening hours, branches, etc.. Therefore, to ensure that users will find your website, use words related to the restaurant. Location is imporant as well because web browsers also take into account the user’s location.

Say the name of the restaurant is “Libardo’s Kitchen”. I’ll make articles related to Libardo’s Kitchen and remember to add locations and names associated to it. So if a client searches for “Libardo’s Kitchen”, you’ll know for sure that your website will be first on the SERP.

Flesch Reading Ease

Finally the last SEO technique known as the Flesch Reading Ease. This is a simple test used to measure the quality of your website’s articles. If the article is too hard to understand or doesn’t make sense, then your Flesch Reading Ease score will go down. So will your SEO score go down.

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