What is Search Engine Optimization (SEO) and How does it work?
Search Engine Optimization (SEO) is the practice of maintaining, upgrading, and improving a website’s content. SEO is incredibly important for big businesses out there. They are what help search engines find and index your website. In this web tutorial, you will learn the importance of Search Engine Optimization and why.
What does SEO do?
SEO increases a website’s ranking and SEO scores. They rely on different techniques that make their SEO scores go up. These are what help web browsers generate the content at the Search Engine Results Page (SERP). The SERP is the page that lists down all the URLs, images, videos, and other content that are related to a user’s request.
You should know that a web browser’s main objective is to provide its users quality content for the users to keep using their services. Therefore, web browsers heavily rely on these SEO scores to produce quality content for their users. The higher the SEO score, the better a website’s ranking is on a SERP.
What are SEO scores?
SEO scores require certain criteria from a website’s content. Mainly, the SEO scores heavily rely on user friendly content. However, there are some websites that cheat their SEO scores for their websites to be listed as first on a SERP.
Here are some of the few criteria required by SEO scores:
- Internal Linking
- Flesch Reading Ease
- Site Structure
- Site Security (SSL Certificate)
White Hat vs. Black Hat SEO Techniques
Though there are several ways to incorporate these SEO techniques, there are some techniques that are frowned upon by web browsers. These forbidden techniques are what’s known as black hat SEO techniques. These techniques manipulate a website’s content for it to get a higher SEO score. Some of which include keyword stuffing, cloaking, and copying other website’s content. These black hat SEO techniques will actually make a website’s SEO score go down. Therefore, to be able to gain a higher SEO score, create content that is meant for your users rather than content meant for attaining higher SEO scores. In this way, you will earn more points to be able to rank up to a SERP.
Why should I learn SEO?
As mentioned earlier, SEO is used to improve a site’s overall SEO score. However, by learning the basics of SEO you will learn to search for more content in a web browser with more accuracy. This helps to achieve more accurate and precise content on a SERP. If you are a business owner of course, learning SEO for your website is a no brainer. And here are some of the reasons why.
1. SERP Ranking
A portion of revenue for businesses come from online means. Nowadays, people are able to search whatever products online and purchase them. This of course helps businesses gain income and make businesses grow. Therefore, businesses need to make it to the top of a SERP before gaining more clients. This alone is reason enough to learn more about SEO. 74% of users are more likely to return to mobile-friendly websites (Macy Storm, 2020). Knowing SEO statistics like this will guarantee improvement in your business and website’s SEO score.
2. More Users to Come
As previously mentioned, people are able to search and buy products online via web browsers. This of course is a huge advantage for businesses and for clients. To be able to gain more clients, you’ll need to revise your website’s SEO strategy. Only then will your business’s website be found at the top of a SERP for people to find.
3. Returning Visitors
In SEO terms, visitors are people that visit your site. These are the people you want to persuade to purchase some of your products. Returning visitors are the people that return to your website. Therefore, it is crucial to know what makes people buy and invest in your products to better improve your businesses goals or products. But to do this you’ll need website analytics for your business’s website.
Wordstream. (n.d.). What is Black Hat SEO? Retrieved July 13, 2020 from https://www.wordstream.com/black-hat-seo Macy Storm. (2020, February 21). Website Statistics for 2020: 10 Critical Stats to know for Web Design. WebFX. Retrieved from https://www.webfx.com/blog/web-design/website-statistics-2020/